I was watching this.
It may sound biased but the truth is women product are more expensive due to advertising. They dominate the TV. Since they are more women product then men's, there is fierce competition. The price is to compensate these cost.
Women product undergoes a lot of research and development, well when compared to guy's. Our skin are tougher, hair are tougher. So nobody really care how harsh our face-wash is. Although our products are advertised as tougher, they don't really need to find a formula to make tougher face-wash. The normal laundry detergent are tough too. Exaggerating, maybe, but what I want to convey is, men's products are usually basic, with little competition. And it is only recently that men start to take care of their/our appearance.
Well, that's in California.
Over here, the most 'bias-priced' item is magazine. For comparison, Marie Claire vs Men's Health. Marie Clair is less than $10 while Men's Health is always more than $11. And Marie Claire is thicker than Men's Health.
While there's logic behind the different price in personal product, I personally think, magazine should be the same price. However, considering there's more advertisement in female magazine... it's quite equal.
Yes, price equality or price equitability. Bias, maybe a little. There are many factors contributing to the difference in price.
Well, the upside of studying marketing. Thank you, Philip Kotler et al.
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