Every ethnic in this region have their own specialties. So, in a multi-ethnic state, official food must reflects and represents all ethnic.
I don't know what's so special about this soy sauce. I grew up using mushroom soy sauce. But my relatives in big city like it to death. Tong Nam is a must have ingredient. My aunt who cooks the best manila duck in dark grave. My other aunt cooks beef and chicken with the same brand.
Funniest occurrence was when my bestie who works in the other side of the sea, bought 5 bottles of Tong Nam soy sauce for her own consumption there. Imagine what would the x-ray scanner looks like with 5 bottles of soy sauce in her luggage, along with a few cans of luncheon meat.
Our obsession with this particular brand of soy sauce is akin to Canadians with their maple syrup.We love our respective condiments very much. Other brands of soy sauce is just like maple flavoured syrup. There's even Maple Syrup cartel in Canada. Maple syrup is their unofficial commodity. In 2006 Winter Olympics in Turin, a Canadian skier Sara Renner broke her ski pole. A kind Norwegian ski coach, Bjornar Hakensmoen, lent her his ski pole. Sara Renner placed second while Norway in the fourth place. Sportsmanship.
Canadians are so grateful that they sent 7400 cans of maple syrup. hundreds of thank you notes and Ms Renner herself gave Mr Hakensmoen a bottle of wine as a token of appreciation.
Our beloved Tong Nam are Canadians too. They are made of Canadian non-GMO soy bean.
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In 2014 Winter Olympics, a Canadian coach helped a Russian skier when his ski broke. A chain of kindness perhaps.
A VISA commercial on Sara Renner/Canadian appreciation and Bjornar Hakensmoen act of kindness
http://www.youtube.com/watch?v=qGJmJ5lDv8k
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